Halloween has long been a popular celebration in the US, but in recent years the ‘holiday’ has crossed over into other markets, whereas in the US – it has shown impressive growth over the last 5-years. In the US, total spending on Halloween has grown by more than $1-billion since 2012, and Halloween spending in the UK topped £310 million in 2017.
Much of that spending is limited to candy, treats, decor, and costumes, but businesses in other industries can also benefit through clever marketing that piggybacks on the popularity – and fun – of Halloween.
Halloween Marketing Ideas to Scare Up Sales This October
Halloween isn’t as big as Christmas, but that shouldn’t be used as an excuse to forego adding any Halloween elements to your branding. That said, you don’t need to go all out with your Halloween branding efforts.
The most obvious changes to make are to the cover and profile photo for all social media platforms you are active on.
You can either change your profile image to something Halloween related, or just add Halloween related elements to your existing profile image. Either way, it should be simple enough to notice and to tell what it is.
Adjust Your Social Media Marketing Strategy
Launch a themed social media marketing campaign include a themed campaign for Halloween. This should already be happening for other big events – such as Christmas, Valentine’s Day, Mother’s Day, Black Friday, and more – but if you’d previously forgotten about Halloween, now would be the time to fix that omission.
Having one or two Halloween posts a week during October is a great idea:
- For hardware or camping supplies stores, put together posts that highlight the products you sell that could be used to defend oneself against zombies, vampires, and witches. Depending on your market, you can either be very edgy, or slightly humorous.
- Art, crafts, and stationery supply stores can share mini-tutorials on how to make Halloween decorations.
- Bars can create unique Halloween cocktails – or modify popular cocktails to have a Halloween twist – and share the recipes on their social media feeds.
- Grocers can share recipes for making Halloween treats – using ingredients they sell, naturally.
If you have any Halloween promotions running, they should also be promoted on social media through both regular posts!
Run a Themed Email Marketing Campaign
If you’ve already discovered the benefits of email marketing, then you would also know that small themed changes to your email campaign can also boost sales, or drive brand awareness, particularly for some service-related businesses, such as plumbers, contractors, medical, and even financial service providers.
For many of these businesses, connecting your services to a celebration such as Halloween is not easy, but at the very least you can share valuable content – with a slight Halloween theme – with your audience.
Add Ghoulish Elements to Your Mobile App
If your business has a mobile app – or Progressive Web App (PWA) – Halloween, like Christmas, is a good opportunity to add some themed elements to your app.
Don’t limit yourself to only adding Halloween elements into the app itself, but consider giving your app icon a slight Halloween look too! A small change to your app icon could help it stand out on mobile devices, prompting users to open it to see what else is new.
Naturally, you shouldn’t only change the look of your app, you should also roll-out Halloween specific offers, promotions, and content.
Run a Halloween Contest
Large corporations and brands have tapped into the power of user-generated content (UGC), but it is really quite perfect for small and medium businesses, with limited marketing budgets and resources.
Running a themed contest is a very easy way to get UGC. Halloween is all about dressing up, decorating, and making weird and wonderful treats, so invite your customers to share photos of their Halloween decorations, attempts (both successful and unsuccessful) at making Halloween treats like cupcakes, cake pops, and more, or them or their pets dressed up for Halloween.
In the interest of driving brand awareness, run these contests on your top social media platforms, and make entry conditional to use of a specific hashtag, and entrants liking and sharing the post.
The Facebook algorithm has been modified over the years to view posts that ask for a share less favourably, so be sure to mitigate the risk of this happening by promoting the contest through a paid Facebook campaign too.
Get the Timing Right
Google Trends data shows that searches for the term Halloween peak in the week leading up to Halloween, but that they also start climbing from late August already.
Launching the offers two weeks before Halloween might give you a little more exposure. Blog posts, social media content, and email marketing related to Halloween can all happen throughout October, but avoid doing a blanket campaign where every post is Halloween themed: limit them to no more than two or three posts a week, depending on your schedule.
Similarly, your Google Ads campaigns can begin referencing Halloween from the start of October, up until the 31st of October.
It is important to remember this in your Halloween linked marketing. The primary aim is to bring in business and promote your brand, but being boring and lazy in your approach is not going to win you any fans.
Remember, just because you’re a small business doesn’t mean you should ignore the Halloween marketing campaigns! I Wish You A Happy Halloween!
Aida Behmen Milicevic
Visual Content Developer & Translator, Passionate about Writing, Hiking, Delicious bites, Yoga and Biking.
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