If you impressed me with your ability to think SMALL I am sure that you understand your niche and internet marketing.
The Surprisingly Simple Way to Reach Big Goals
First and foremost, and just as the title of this blog post suggests, adopting a customer’s viewpoint when connecting with a service is crucial. Whether your business provides directly to the customer, or if you’re reaching out to further commercial industries, mystery shopping is very effective. This enables your business to gain a genuine insight into the way you are observed as a company, providing you with feedback and improvement recommendations.
Furthermore, it remains essential to view the services you offer from a digital perspective as well. With 60% of the population now owning a smartphone, it is vital that your website is streamlined and displayed in an easy format on various screen sizes. You can simply check if your website adopts this method of structure here.
The More You Nichefy The Larger Crowds Will Come Your Way
Get to know your customer. It is imperative not only to understand the demographics of your customers but also to understand the service and products that are expected and required. Friendly but professional customer service is a small but important step which makes a big difference in maintaining satisfied customers. Going above and beyond these expectations is often what provokes a reaction from clients and customers.
One way that companies can do this is by incorporating ‘Random Acts of Kindness’, be it by way of upgrading a customer’s order so it reaches them by the following day, or offering a free workout class to a longstanding leisure centre member. It is these unexpected, but genuine actions that create a positive stir, and remind the consumer of the human side of a brand. This is great for your business as more and more customers share their daily encounters with companies through social media and thus can confidently strengthen your online brand image.
Act on a customer’s feedback
Acting on a customer’s feedback demonstrates that your business cares. Whether it’s replying to tweets, emails or old fashioned letters, it is important that customers appreciate that you have not only received and acknowledged their contact but that they know what you intend to complete as a result. Much like the Random Acts of Kindness mentioned above, this individual approach further strengthens the personable image of your business and helps to reaffirm you as a brand that cares about all customer experience, be it positive or negative.
Putting yourself in the customers’ shoes is a strategy we employ here at Aida’s Writings. Whether we’re designing a logo, creating a PR campaign, or developing a website, we imagine ourselves in the situation of the client in order to efficiently plan and generate the best possible outcome. Incorporate it in your business and learn how it can secure happy and returning customers!
Aida Behmen Milicevic
Visual Content Developer & Translator, Passionate about Writing, Hiking, Delicious bites, Yoga and Biking.
Already Credited with +100 Published Articles.