Your Small Business Must Start a Blog? YES- Because In Order to Get You Have to Give.
Since blogging isn’t that easy, and the search engines are policing your efforts, should a small business maintain a blog?
YES. Your website is more likely to appear higher in the search engine result pages if you have a blog then if you don’t. And those results are important now that more and more people are turning to the Internet to get information and make purchases. This means if you stay at the top of the first page of results, you’re like 95 percent of Web users out there.
Blogging for businesses is something that is essentially necessary for businesses to survive in our technologically advanced day and age. No business with an online presence can be without it. And like many other forms of marketing, blogging is a specific and delicate blend of science and art.
What should you write about?
Once you start your blog, write about your business. Write about your customers. Write about your products. Write about your successes, failures, and lessons learned.
And, if you dare, write some interesting stories that pertain to how you decided to become an entrepreneur in the first place.
How often should you publish blog articles?
Blogging is like exercise, and the best exercise is the one that you’ll actually do.
Start somewhere. Don’t stress yourself out over it. Once a month is better than not doing it at all. Weekly is better than monthly, and daily is better than weekly. Just do what you can do. The more you write, the easier it will become — not to mention the increased amount of leads that you will generate from doing so.
However, the more time you put into the blogging, the less time you’ll have to spend on running your business. Of course, marketing is part of running your business, but you don’t want your last blog entry to be “I Spent too Much Time Blogging and Ruined my Business ” That s why you should hire a professional blogger, someone like me.
How Much Does It Really Cost to Start a Blog?
True, anyone can write. But not everyone can write well. And not everyone can keep your business and your interests at the top of their mind. Since I’ve been blogging for a while now (over seven years), I’ve learned a few things.
How important is an experience? That depends upon what you’d like your blogger to write about. Would having someone inexperienced be better? Who will be reading your blog posts and will that reader care if there are mistakes? Would you care if there were mistakes? Probably yes and yes! So consider someone with some experience.
Writing is a work. It’s not waiting to get prepared to sit down to write. No. It’s actually sitting down and writing. Every day.
And you should pay for that, at least 15 $ per page.
To learn more about the benefits of blogging for your business, contact me today!