Most of the time our potential clients knew exactly what kind of content they wanted and exactly what they’re going to target. This means we don’t need to give them a browsing experience—we need to give them a searching experience.
Our Potential Clients Trust Our Smart Suggestions
I discovered this process was not an exact science, but your potential customer has to use his best judgment most of the time. If we can execute on creating smart suggestions that are seriously helpful, then we’ll be onto something big.
Content marketing is an investment that requires a thoughtful strategy and planning. But when it’s done right, it’s dollar for dollar the most cost-effective way to generate new leads and gain loyal customers.
How To Choose The Right Content
When you create something your audience finds valuable and engaging, it ignites a dialogue. From there, you can skillfully turn this dialogue into business results. That’s why the best content topics are those that can produce the greatest business results or the greatest ROI.
However, let’s slow the roll. It’s easier said than done.
Dive in and research. Content marketing is driven by consumers. What channels are they using the most? Pay attention to how they behave on each channel, how they interact with content and what they find valuable. Your strategy should revolve around the customer, not the channel.
In the long run, your strategy should touch the consumer at every stage of their purchase journey. Engage with consumers consistently and never stop researching. Master these two tactics and producing fresh, relevant messages will become a more efficient process.
Each platform has a style that’s best suited for it
As a content marketer, you are responsible for not only getting content out to your audience but making sure the engagement is there. Stephen Peters, a Content Marketing Strategist at MultiView says, “Each platform has a style that’s best suited for it. One article, blog, or whitepaper can have vastly different message styles across different platforms.
For example, let’s say you write a blog post about how to get more followers on social media. It is this thorough, well-written piece, and so you decide to share it on Facebook and Twitter. On social, you really just want to give them a brief description of what you’re talking about in this post and then link to it. When you try to get this blog post into just a quick sentence or two, you may lose the tone and underlying message of the post, which could cause some confusion on the reader’s end. In order to avoid this, you need to have a strategy in place.
A strategy can be anything from a content calendar to a weekly meeting. The big reason for having this is to make sure you know what you’re posting on each platform, and ton confirm that everyone is on the same page.
Set objectives for your efforts – Reality Check
Good objectives are SMART—Specific, Measurable, Achievable, Realistic, and Timely. Setting objectives that meet those criteria, especially if you’re a new business with no benchmarks to compare to, isn’t easy. The actual “how to’s” of doing the work seems to evolve daily.
Focus on objectives that you know you can achieve in the given time frame. Many employees think that they need to contribute to every department objective and end up spreading themselves too thin.
There is no magic number for how many objectives you should have. Prioritize your objectives according to what the business needs the most.
The More Specific You Are, The Clearer Your Expectations Will Be
Be specific. When you are setting up your objectives, brainstorm the different ways you can reach the end results. Draw your action plan out so that you are more specific on how to achieve your objective.
For each of your key results, think about how you are going to evaluate your performance. You want to have concise objectives so that you know exactly what you need to do and how to complete your goals.
Aida Behmen Milicevic
Author & Content Marketing Strategist, Passionate about Writing, Delicious bites, Yoga and Biking.
Already Credited with +100 Published Articles.