Blogging for startups

Posted on Posted in Uncategorized

A successful business blog doesn't sell. Instead, it shows your clients why they should do business with you and not your competitor.

 

I was working as a Project Manager and Research Assistant at my University and didn't get paid on time.  At the same time my husband was working on his startup - POS software for restaurants and bars and was trying to find a way to reach foreign markets.

I left my job and joined his team. I started to read a lot about blogging, trends, and restaurant business problems and challenges. I started to write a lot. I had to learn SEO.

Eight months later  POS Sector blog reached almost 100 000 views per month, 14 new partners from 10 different countries, and more than 300 new clients around the globe.

 

Crazy Adventure

The idea was to put myself in restaurant owner’s shoes. And that’s what I did.  Since we owned a popular Beach Bar at the Adriatic Coast for 10 years it was kind an easy job for me. I was deep in the hospitality business, knew the business problems and learned how to solve them.

The blog was created to help young restaurant and bar owners and it has kept its course ever since. I know exactly what I want, which audience I want, and I am focused on making things work for me.

 blogging-startups

 

Developing Passion for Subjects

Being a passionate blogger is very important. This doesn’t necessarily mean you should start blogging blindly. If you are passionate about something, it doesn’t mean your audience is too. This is where Keyword Research comes in.

In the beginning, I dreaded the days when I had to search the most attractive keywords for my blog theme. Then I learned how to do that easily with a little help from a  free ebook titled "Keyword Research A Real-World Guide” that I found on copyblogger. It makes this process simple. By implementing a few steps I began to find my keywords easily and started creating blog headlines. But if I have to be honest, I am still not crazy about this part of my job.

 

Planning Blog Posts  & Discipline

In the beginning, it was very difficult to maintain a discipline of writing one blog per week. But that was a few years ago. Today I write 3 to 4 per week, even more when I have to. It is not easy, but the more you read and write the faster you will be.That’s the truth.

Experience will make you faster. After a few months, I did my research, created a blog concept and wrote headlines much faster. I prefer to write two blog post per week now. This allows me to write a well paid,  high-quality blog without too much pressure.

Two blogs per week is a good frequency to keep your blog fresh and updated although some marketers recommend even four blogs per week to grow your audience faster. From my experience, I think this is not necessary. Two blogs per week would be just fine, but if you decide to write more, I guess you will need two blog writers to get the best results. You want to have high-quality posts right?

 

What About Results?

“Get rich quick” schemes don’t work here. I am not sure that kind of scheme exists at all. Momentum is your friend, it takes some time to build an audience.

The first result came after 1 month. When I say result I mean first customer query. After three months the real game started. Every month we have 20% more site viewers and 12% more customer queries.

I’ve become popular too. People write to my personal email instead of using a form on POS Sector website. I really care about people, and I think that is the most important part of my success story.

 

You must give. And then tomorrow, you give even more. You give each day without asking for something in return. You must believe that results will come. And They Will.

 

 

caret-down caret-up caret-left caret-right

Professional Blogger & Content Marketing Strategist

 Passionate about Writing, Delicious bites, Yoga and Biking.

Already Credited with +100 Published Articles.

 

22 thoughts on “Blogging for startups

  1. This is really cool! Some extremely important points! I appreciate you write this write-up and the rest of the website is also really good.
    Does your site have a contact page? I’m having problems locating it but, I’d like to send you an email.
    I’ve got some suggestions for your blog you might be interested in hearing. Either way, great site and I look forward to seeing it grow over time.

  2. My brother suggested I might like this website. He was entirely right. This put up truly made my day. You can not believe just how much time I had spent for this information! Thanks!

  3. Hey there! I just wanted to ask if you ever have any issues with hackers? My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no backup. Do you have any solutions to protect against hackers?

    1. The most common WordPress hacking attempts use stolen passwords. You can make that difficult by using stronger passwords that are unique for your website.Using a managed WordPress hosting service provides a more secure platform for your website. Managed WordPress hosting companies offer automatic backups, automatic WordPress updates, and more advanced security configurations to protect your website.There are many free and paid WordPress backup plugins that you can use. The most important thing you need to know when it comes to backups is that you must regularly save full-site backups to a remote location (not your hosting account).I hope that this information could be helpful.

  4. Thanks for your personal marvelous posting! I quite enjoyed reading it, you will be a great author. I will ensure that I bookmark your blog and will come back at some point. I want to encourage you to ultimately continue your great writing, have a nice day!

  5. I just want to tell you that I am newbie to blogging and actually enjoyed this web blog. More than likely I’m likely to bookmark your blog . You really come with very good posts. Kudos for sharing your blog.

  6. I simply want to say I’m beginner to blogging and absolutely enjoyed this blog site. Very likely I’m planning to bookmark your site . You amazingly have really good posts. Regards for sharing with us your blog site.

  7. I just want to mention I am just new to blogging and site-building and seriously loved your web site. Likely I’m likely to bookmark your blog post . You definitely have really good writings. Regards for revealing your blog site.

  8. I just want to say I’m beginner to blogs and definitely enjoyed you’re web site. Almost certainly I’m going to bookmark your website . You surely come with remarkable stories. Cheers for sharing with us your web site.

  9. I must voice my passion for your kind-heartedness for women who have the need for help on this particular study. Your special dedication to getting the solution all over became certainly advantageous and has all the time permitted folks just like me to get to their pursuits. Your amazing useful help and advice can mean a whole lot a person like me and even further to my colleagues. Many thanks; from everyone of us.

  10. A lot of thanks for all your valuable efforts on this web site. Kate really loves getting into internet research and it is simple to grasp why. Most people know all concerning the compelling method you offer effective guidelines via this website and as well as invigorate contribution from other ones on the area so our girl is undoubtedly understanding so much. Have fun with the remaining portion of the new year. You’re the one carrying out a stunning job.

Leave a Reply

Your email address will not be published. Required fields are marked *